BEATS ACADEMY

Beats Academy LA is a paid, eight-week program for college and graduate students to create social content and products featuring Beats' college athlete ambassadors. Based in Los Angeles, it offers hands-on experience in tech and advertising, along with mentorship from creative professionals. I had the opportunity to participate in the inaugural cohort as a customs intern, designing a pair of headphones for athlete and UCLA basketball star Kiki Rice alongside packaging design. The finalized design was centered around portraying Kiki as the superhero she is, inspiring young athletes across the country to pursue their dreams. Academy students also collaborated on an ad campaign for the athlete, for which I contributed title card designs and a custom jersey.